As gambling and gaming businesses begin to develop their mobile propositions, consumers will naturally begin to find favourites. The winners in this loyalty game will be those that can offer the best end-to-end experience. In March 2016 alone, there were over 7500 different physical betting shops in the UK – add to that the online presence of each of these brands, and the added growth of online-only providers, competition is stiff.
Tola carried out a recent survey amongst 2,000 UK consumers, understanding how they were more likely to place bets. To review the results download our white paper.